Roaa A. Serhan
Group Marketing Director at ALSAFA UNITED, Brand Transformation & Digital Strategy Expert, Visionary Marketing Leader, 13+ Years in Retail & Franchise Sectors, Led Brand Transformations at Apparel Group, Cenomi, Alshaya, and Azadea, Expert in Driving Growth and Customer Engagement
Roaa A. Serhan is a visionary marketing leader with nearly 13 years of experience in Saudi Arabia’s retail and franchise sectors. She is known for her strategic mindset, innovative execution, and deep understanding of regional market dynamics. Her work spans renowned industry giants like Apparel Group, Cenomi, Alshaya, and Azadea, where she has spearheaded impactful brand transformations and omnichannel marketing campaigns that deliver measurable growth.
Currently serving as Group Marketing Director at ALSAFA UNITED, Roaa focuses on driving digital performance, rebranding initiatives, corporate events, and eCommerce expansion. Her leadership has been pivotal in enhancing brand positioning, customer engagement, and business development across competitive markets.